Brand Advocacy – The Holy Grail for Marketers
February 14, 2013 at
Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!
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