The Design Management Institute’s European conference “The Value of Design” took place in Amsterdam and it featured Liquid’s Director of Transformation, Marty Neumeier as one of the keynote speakers. The conference stressed the importance of design as a valuable business tool and the need to elevate its role in the corporate structure.

Content Magazine is a new bi-monthly magazine showcasing the many talented folks who contribute to the vibrant cultural community of San Jose, and one of the first people to be featured is our very own Alfredo Muccino, the Chief Creative Officer and Co-Founder of Liquid Agency.

Yes it's finally here, the Best Practices Report from this year's Liquid Brand Summit, held in March at the Four Seasons Hotel in Palo Alto.

The growth of the social web has meant one thing to a lot of people: information overload. So much so that folks are regularly sharing content without consuming it — we’ve all been guilty of this at one time or another. You get a headlined Tweet or Facebook post from a particular writer or brand X and you pass it along, never bothering to click through and actually read or view the content.

Branding isn’t something you do once and forget about. Companies that truly transform their brand do it from the inside out . . . in an ongoing process that drives authentic and continuous change. By embracing change, brands are able to create a culture of innovation — and innovation, after all, is key to sustainable success.

Building Brand Culture. Part of a series of Best Practices from the Liquid Brand Summit 2011. This article captures the findings from a session about Brand Culture facilitated by Robert Richman from Zappos Insights at the Liquid Brand Summit 2011. The Brand Summit brought together more than 100 professionals to discuss the latest ideas about branding and marketing. More articles will follow.

Spring has sprung and so have we . . . if you haven’t heard, 2011 is shaping up to be quite a banner year for Liquid. Not only are we celebrating our 10–year anniversary, we also recently announced the opening of our first European office and we’ve been honored with dozens of design awards in the first three months of the year, including a much coveted “red dot” Product Design Award and a REBRAND 100 Global Award of Distinction. You can read about those in recent blog posts we’ve published.

In an effort to bring branding to a “higher level” Liquid Agency is proud to announce that it has opened new offices in Tibet. Tibet is of course, the highest region on earth with an average elevation of 16,000 feet, that is sometimes referred to as “The Roof of the World”. According to Scott Gardner, President and CEO of Liquid Agency, “Over the last year Liquid Agency has been in the process of expanding our geographical reach, and after much consideration, we have decided to open up an office in a place that will give us a new perspective symbolically as well as physically.”

Design/Management Europe 15 is a conference organized by the Design Management Institute (DMI) – an international organization that seeks to heighten the awareness of design as an essential part of business strategy. Some of the most inspiring design leaders in the European community will lead the presentations.

Liquid wins REBRAND 100 Global Award for the branding of Aviat Networks. Winning awards is always flattering. It means that respected professionals think you do the kind of work that sets new standards in the industry. When that type of recognition comes with an international pedigree, then it’s something worth celebrating. And, that’s why we’re excited to announce that Liquid won a 2011 Rebrand Global Award for the rebranding work we delivered for Aviat Networks.