Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • December 1, 2011 at 5:55 pm

      Besides being the Chief Creative Officer at Liquid, Alfredo Muccino is the Brand Architect for Slice - a small company making innovative products that cut, trim, chop and slice. Under Alfredo's direction, Slice has been working with star designers like Karim Rashid, Michael Graves and Yves Behar to develop new products that  bring a sense of delight to everyday tasks. The box cutter featured in FastCompany was designed by Alfredo Muccino and Scot Herbst, and has been praised as one of the most innovative products in its category – bringing a new level of style and safety to the industry.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

    • November 23, 2011 at 4:55 pm

      Liquid Agency is proud to announce that we've opened our first office in Latin America. Based in Santiago de Chile, and operating under the name of MagiaLiquid, we are ready to export Silicon Valley innovation and support clients who have branding and marketing needs in the entire Latin American region.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Events | Comments (0)

    • July 28, 2011 at 1:01 pm

      We’re very pleased to announce that Bill Zabit has joined Liquid Agency as the company’s Executive Vice President. Bill will work closely with the two founders – Scott Gardner and Alfredo Muccino – to continue growing the company with special emphasis on delivering value to clients in the process of major transactions, crisis and change.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (0)

    • June 15, 2011 at 10:45 pm

      Alfredo Muccino just returned from driving a rickshaw across the entire country of India, risking life and limb in a race called The Rickshaw Run. Why did Liquid sponsor such a crazy idea? To raise money for charity and to support the idea that life should be an amazing adventure.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

    • May 25, 2011 at 11:20 am

      Companies like Zappos and Apple are well known for being innovative. Employees at these companies are passionate about their jobs, committed to their brands...and ultimately help churn out one innovative product or service after another. Coincidence? Perhaps not. Actually, the importance of building a vibrant corporate culture is quickly becoming a hot topic in boardrooms all over the country...even all over the globe. Business leaders are realizing that people make the difference in their ability to be competitive and innovative. But how does this happen? How do you mobilize an entire organization to make powerful innovation-inspiring business decisions quarter after quarter? Make it your culture. Culture change isn’t easy, but the enormous return on making an investment in it is no less than shocking. Join the discussion on June 8 and learn why culture is the best tool for creating value.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (0)

    • May 5, 2011 at 8:17 am

      Yes it's finally here, the Best Practices Report from this year's Liquid Brand Summit, held in March at the Four Seasons Hotel in Palo Alto.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | TAGS: , , | Comments (0)

    • April 13, 2011 at 2:35 pm

      Building Brand Culture. Part of a series of Best Practices from the Liquid Brand Summit 2011. This article captures the findings from a session about Brand Culture facilitated by Robert Richman from Zappos Insights at the Liquid Brand Summit 2011. The Brand Summit brought together more than 100 professionals to discuss the latest ideas about branding and marketing. More articles will follow.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brands & Blogs,Brands in general | Comments (0)

    • April 5, 2011 at 6:41 pm

      Spring has sprung and so have we . . . if you haven’t heard, 2011 is shaping up to be quite a banner year for Liquid. Not only are we celebrating our 10–year anniversary, we also recently announced the opening of our first European office and we’ve been honored with dozens of design awards in the first three months of the year, including a much coveted “red dot” Product Design Award and a REBRAND 100 Global Award of Distinction. You can read about those in recent blog posts we’ve published.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

    • March 31, 2011 at 6:22 pm

      In an effort to bring branding to a “higher level” Liquid Agency is proud to announce that it has opened new offices in Tibet. Tibet is of course, the highest region on earth with an average elevation of 16,000 feet, that is sometimes referred to as “The Roof of the World”. According to Scott Gardner, President and CEO of Liquid Agency, “Over the last year Liquid Agency has been in the process of expanding our geographical reach, and after much consideration, we have decided to open up an office in a place that will give us a new perspective symbolically as well as physically.”
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (9)

    • March 30, 2011 at 5:33 pm

      Design/Management Europe 15 is a conference organized by the Design Management Institute (DMI) – an international organization that seeks to heighten the awareness of design as an essential part of business strategy. Some of the most inspiring design leaders in the European community will lead the presentations.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brands & Blogs,Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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