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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

Latest Blog:

Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Marty Neumeier en DIEN 2013

Se mueve con soltura sobre el escenario y tiene un manejo del relato que cautiva a quienes lo e...

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    • Alina Wheeler: Designing Brand Identity

      April 29, 2013 at 10:00 pm

      Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!
      0 Tweets 0 Likes
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      POSTED BY: Mark Shaw | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Emotional Branding,Global Branding,Logos | TAGS: Alina Wheeler, book review, Brand Strategy, branding, design, Innovation| Comments (0)
    • When you have diabetes, any better is BETTER. A book by Chuck Eichten.

      April 24, 2013 at 10:00 pm

      Chuck Eichten was diagnosed with diabetes at age 13. Many years later he landed a job at Nike, where he has worked ever since. At Nike, Chuck has collaborated with talented athletes, marketers, writers, thinkers, architects, and designers. He designed apparel for Olympic athletes, created product packaging and retail environments, and helped gather and tell the Nike Archives stories. Nike taught Chuck a lot about communicating. It taught him that all of us want to be inspired. And ultimately inspired him to author this amazing book about a disease that affects so many people.
      0 Tweets 0 Likes
      0 Comments
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      POSTED BY: Liquid Agency Europe | CATEGORY: Brand Interviews,Health & Fitness,Illustration,Reading List | TAGS: Diabetes, Health & Fitness, Insulin pump, Nike, ‹Book Review, ‹Diseases‹| Comments (0)
    • Brand Advocacy – The Holy Grail for Marketers

      April 15, 2013 at 10:00 pm

      Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!
      0 Tweets 0 Likes
      0 Comments
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      POSTED BY: Liquid Agency Europe | CATEGORY: B2B,B2C,Brand Advocates,Brand Interviews,Brand Strategy,Brands & Blogs,Competitive Advantage,Emotional Branding,Social Media and Branding | TAGS: Brand advocacy and advocates, Brand Strategy, branding, Rob Fuggetta| Comments (0)
    • Los defensores de marca: Tu cliente más valioso

      April 3, 2013 at 10:00 am

      Toda marca quiere incentivar a sus consumidores a involucrarse activamente en ser “Defensores de Marca”. En el mundo altamente conectado de hoy esto es más importante que nunca. Por tal razón, nuestro amigo, Rob Fuggetta, fundó Zuberance, una empresa de marketing social que le ayuda a las marcas a crear relaciones auténticas con sus clientes y facilita ser embajador de marca. Rob Fuggetta es el CEO y Fundador de Zuberance. Se le considera la fuerza motora detrás de toda la estrategia y visión de Zuberance. Es uno de los más experimentados de Silicon Valley (20 años de trayectoria) y ha tomado roles de liderazgo en tres Start-ups, incluyendo a Genuity que se hizo público en junio del 2000. Es un ex-socio de Regis McKenna (la agencia más reconocida de marketing y comunicaciones en Silicon Valley). Desde ahí lideró los negocios globales de Apple. Hablamos con Rob de su libro, de su empresa y cómo las marcas están usando las plataformas sociales para potenciar a sus defensores.
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      POSTED BY: Cristian Montegu | CATEGORY: B2B,B2C,Brand Advocates,Brand Interviews,Brand Strategy,Brands & Blogs,Competitive Advantage,Emotional Branding,Social Media and Branding,Uncategorized | TAGS: Brand advocacy and advocates, Brand Strategy, branding, Rob Fuggetta| Comments (1)
    • Marty Neumeier at the Design Council

      March 27, 2013 at 10:00 am

      We are bringing you the rare opportunity to meet our Director of Transformation, Marty Neumeier, and hear him give an inspirational talk about his latest book, Metaskills: Five Talents for the Robotic Age at the Design Council’s Angel Building in London. We strongly urge you to take this opportunity to attend our FREE event on April 10th at 6pm to get a wonderful taste of the future of business and meet with like-minded peers.
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      POSTED BY: Mark Shaw | CATEGORY: Brand Interviews,Creative,Events,Reading List | TAGS: Angel Building, branding, branding and transformation, Design Council, Liquid Agency, Marty Neumeier, Metaskills, Silicon Valley Thinking| Comments (1)
    • Alina Wheeler: Designing Brand Identity

      March 5, 2013 at 9:30 am

      Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!
      0 Tweets 0 Likes
      1 Comment
      + Read More
      POSTED BY: Liquid Agency | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Research,Brand Strategy,Brands & Blogs,Emotional Branding,Global Branding,Logos | TAGS: Alina Wheeler, book review, Brand Strategy, branding, design, Innovation| Comments (1)
    • Marty Neumeier brand building workshop ZAGWEEK 2013 / France

      February 28, 2013 at 2:11 am

      Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.
      0 Tweets 0 Likes
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      POSTED BY: Marty Neumeier | CATEGORY: Brand Advocates,Brand Differentiation,Brand Equity,Brand Extension,Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Promise,Brand Relevance,Brand Research,Brand Strategy,Brands in general,Competitive Advantage,Events | TAGS: Brand Strategy, brand workshops, branding and marketing event, Marty Neumeier, ZAGWEEK| Comments (0)
    • Brand Advocacy – The Holy Grail for Marketers

      February 14, 2013 at 10:00 am

      Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!
      0 Tweets 0 Likes
      4 Comments
      + Read More
      POSTED BY: Martha Bowman | CATEGORY: B2B,B2C,Brand Advocates,Brand Interviews,Brand Strategy,Brands & Blogs,Competitive Advantage,Emotional Branding,Social Media and Branding | TAGS: Brand advocacy and advocates, Brand Strategy, branding, Rob Fuggetta| Comments (4)
    • When you have diabetes, any better is BETTER. A book by Chuck Eichten.

      February 5, 2013 at 9:00 am

      Chuck Eichten was diagnosed with diabetes at age 13. Many years later he landed a job at Nike, where he has worked ever since. At Nike, Chuck has collaborated with talented athletes, marketers, writers, thinkers, architects, and designers. He designed apparel for Olympic athletes, created product packaging and retail environments, and helped gather and tell the Nike Archives stories. Nike taught Chuck a lot about communicating. It taught him that all of us want to be inspired. And ultimately inspired him to author this amazing book about a disease that affects so many people.
      0 Tweets 0 Likes
      2 Comments
      + Read More
      POSTED BY: Boyd Tveit | CATEGORY: Brand Interviews,Health & Fitness,Illustration,Reading List | TAGS: Diabetes, Health & Fitness, Insulin pump, Nike, ‹Book Review, ‹Diseases‹| Comments (2)
    • TJ Scimone from Slice delivers lecture at Liquid Agency.

      July 16, 2012 at 4:19 pm

      The Liquid Lecture Series invites speakers from a variety of backgrounds to come to Liquid and tell us about their professional experiences. The latest person to be featured was TJ Scimone, the founder and CEO of Slice - a company that makes exceptional products that cut, chop, trim and…slice. TJ made us laugh while sharing with us some important lessons about business and life.
      0 Tweets 0 Likes
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brand Interviews,Brand Management,Brand Personality,Competitive Advantage,Events,Packaging,Uncategorized | TAGS: Autism, Box Cutter, Ceramic Technology, Liquid Agency, Product Design, reddot Award, Slice, TJ Scimone| Comments (0)
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Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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