Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

Chuck Eichten was diagnosed with diabetes at age 13. Many years later he landed a job at Nike, where he has worked ever since. At Nike, Chuck has collaborated with talented athletes, marketers, writers, thinkers, architects, and designers. He designed apparel for Olympic athletes, created product packaging and retail environments, and helped gather and tell the Nike Archives stories. Nike taught Chuck a lot about communicating. It taught him that all of us want to be inspired. And ultimately inspired him to author this amazing book about a disease that affects so many people.

Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!

Toda marca quiere incentivar a sus consumidores a involucrarse activamente en ser “Defensores de Marca”. En el mundo altamente conectado de hoy esto es más importante que nunca. Por tal razón, nuestro amigo, Rob Fuggetta, fundó Zuberance, una empresa de marketing social que le ayuda a las marcas a crear relaciones auténticas con sus clientes y facilita ser embajador de marca. Rob Fuggetta es el CEO y Fundador de Zuberance. Se le considera la fuerza motora detrás de toda la estrategia y visión de Zuberance. Es uno de los más experimentados de Silicon Valley (20 años de trayectoria) y ha tomado roles de liderazgo en tres Start-ups, incluyendo a Genuity que se hizo público en junio del 2000. Es un ex-socio de Regis McKenna (la agencia más reconocida de marketing y comunicaciones en Silicon Valley). Desde ahí lideró los negocios globales de Apple. Hablamos con Rob de su libro, de su empresa y cómo las marcas están usando las plataformas sociales para potenciar a sus defensores.

We are bringing you the rare opportunity to meet our Director of Transformation, Marty Neumeier, and hear him give an inspirational talk about his latest book, Metaskills: Five Talents for the Robotic Age at the Design Council’s Angel Building in London. We strongly urge you to take this opportunity to attend our FREE event on April 10th at 6pm to get a wonderful taste of the future of business and meet with like-minded peers.

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Identity" is a truly comprehensive resource of definitions, explanations, insights, and examples of what it means to do outstanding brand identity work. Alina's new book is a must-have for anyone that is interested in brand identity development. And, we're honored and very proud that Alina chose to feature several of our projects throughout her book. Thank you, Alina!

Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.

Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!

Chuck Eichten was diagnosed with diabetes at age 13. Many years later he landed a job at Nike, where he has worked ever since. At Nike, Chuck has collaborated with talented athletes, marketers, writers, thinkers, architects, and designers. He designed apparel for Olympic athletes, created product packaging and retail environments, and helped gather and tell the Nike Archives stories. Nike taught Chuck a lot about communicating. It taught him that all of us want to be inspired. And ultimately inspired him to author this amazing book about a disease that affects so many people.

The Liquid Lecture Series invites speakers from a variety of backgrounds to come to Liquid and tell us about their professional experiences. The latest person to be featured was TJ Scimone, the founder and CEO of Slice - a company that makes exceptional products that cut, chop, trim and…slice. TJ made us laugh while sharing with us some important lessons about business and life.