In March, I attended the HouseWares Show in Chicago along with our our client, Slice, who was debuting a new logo, new booth, and a whole bunch of new products – including a new box cutter I co-designed with Scot Herbst. In terms of product design, this is a first for Liquid, and it was a very exciting event.

WSDIA is a very talented group of people that take design seriously. On a recent trip to New York I was introduced to a small, but very talented firm: WSDIA. According to their website: "Our name WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to some singular expertise. To survive our own creative game, it is imperative to know that there is not one absolute solution to a given problem. To immerse oneself within different avenues of creative production and mediums forces you to consider the otherwise unconsidered. It's that method of working that’s exciting and motivating to look forward to the next transition."

The company that used to be called AOL, and was recently spun off from Time Warner, is shrinking in size in order to survive...and now its name and logo are shrinking as well. Perhaps as a reflection of its intention to cut about 2,500 jobs, AOL has changed the UC treatment of the acronym to one that includes an upper case "A" and lower case "ol". And, in an attempt to communicate that the company is in the internet space, it is adding a "." after its moniker. "AOL" is now "Aol."