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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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US Blog

Latest Blog:

Silicon Valley CEOs are introduced to Metaskills.

The Alliance of Chief Executives is an active community of CEOs in the Silicon Valley who gathe...

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Latin America Blog

Latest Blog:

Marty Neumeier en DIEN 2013

Se mueve con soltura sobre el escenario y tiene un manejo del relato que cautiva a quienes lo e...

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Latest Tweets

Marty Neumeier

Work on your brand strategy for 5 days at ZAGWEEK/France. I still have 2 seats open. http://t.co/y2xKGgA8d9

1 day ago

Alfredo Muccino

Great #logo for #Botero #restaurant in #LasVegas #brand #identity #design http://t.co/Neum5vXEfi

1 day ago

Dennis Hahn

We are looking for an amazing Client Director for our San Jose office. Please spread the word! http://t.co/gcblYmIO http://t.co/8SAcolDb

2 months ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

4 days ago

    • Marty Neumeier brand building workshop ZAGWEEK 2013 / France

      February 28, 2013 at 2:11 am

      Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.
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      POSTED BY: Marty Neumeier | CATEGORY: Brand Advocates,Brand Differentiation,Brand Equity,Brand Extension,Brand Identity,Brand Interviews,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Promise,Brand Relevance,Brand Research,Brand Strategy,Brands in general,Competitive Advantage,Events | TAGS: Brand Strategy, brand workshops, branding and marketing event, Marty Neumeier, ZAGWEEK| Comments (0)
    • Q&A with Boost Mobile’s Caralene Robinson

      February 22, 2011 at 6:01 pm

      An excerpt of our interview with Boost Mobile’s Brand and Marketing Director, Caralene Robinson. Ms. Robinson will lead a discussion at the Liquid Brand Summit on how brands are turning shoppers into buyers with new retail “experience centers.”
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Differentiation,Brand Extension,Brands in general,Environments,Liquid Brand Summit | TAGS: Boost Mobile, brands and retail centers, Caralene Robinson, Liquid Agency, Liquid Brand Summit| Comments (0)
    • Marty Neumeier at Brand ManageCamp 2010.

      August 10, 2010 at 5:02 pm

      Brand ManageCamp 2010 is an intensive two-day conference that features the most engaging and dynamic speakers in branding. This year, Marty Neumeier, Director of Transformation at Liquid Agency has been selected along with twelve peers to speak at this renowned event in Las Vegas, September 21-22.
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      POSTED BY: Alfredo Muccino | CATEGORY: B2B,B2C,Brand Extension,Brand Management,Brand Personality,Brand Relevance,Brands & Blogs,Brands in general,Events | Comments (0)
    • Great design from our friends at WSDIA in NY.

      November 27, 2009 at 4:06 pm

      WSDIA is a very talented group of people that take design seriously. On a recent trip to New York I was introduced to a small, but very talented firm: WSDIA. According to their website: "Our name WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to some singular expertise. To survive our own creative game, it is imperative to know that there is not one absolute solution to a given problem. To immerse oneself within different avenues of creative production and mediums forces you to consider the otherwise unconsidered. It's that method of working that’s exciting and motivating to look forward to the next transition."
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Extension,Brand Identity,Brand Personality,Brands in general,Environments,Events,Logos | Comments (0)
    Page 1 of 1

Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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Instagram

  • Instagram

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      Likes: 13

      New #art #installation at #Liquidagency in #SanJose featuring #sabinereckwell in conjunction with #SJICA #SJinstituteofContemporaryArt

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      Likes: 7

      Being fairly close can feel so far away. #pacific #ocean #monterey #travel

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      Picture perfect #Carmel #sunday #fun #travel

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      I think I ate too much. Me too! #antiques in #Carmel

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      Scary. #graffiti at #SJMade #retail store at #SanPedroSquareMarket in #SanJose

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      Likes: 11

      Hello. #LasVegas is taunting and haunting me. #art #women

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      The #buildings. The people. The values. #LasVegss is all an abstraction. #culture #art

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      Likes: 11

      Singer at #cosmopolitan in #lasVegas feels like a step back in time. #vintage #culture

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      Great #logo for #Botero #restaurant in #LasVegas #brand #identity #design

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      Likes: 13

      The sacred serpent. #symbol #icon #art #drawing