Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.

An excerpt of our interview with Boost Mobile’s Brand and Marketing Director, Caralene Robinson. Ms. Robinson will lead a discussion at the Liquid Brand Summit on how brands are turning shoppers into buyers with new retail “experience centers.”

Brand ManageCamp 2010 is an intensive two-day conference that features the most engaging and dynamic speakers in branding. This year, Marty Neumeier, Director of Transformation at Liquid Agency has been selected along with twelve peers to speak at this renowned event in Las Vegas, September 21-22.

WSDIA is a very talented group of people that take design seriously. On a recent trip to New York I was introduced to a small, but very talented firm: WSDIA. According to their website: "Our name WeShouldDoItAll (WSDIA) is simply a goal. Designers and all other professionals alike should not feel constrained to some singular expertise. To survive our own creative game, it is imperative to know that there is not one absolute solution to a given problem. To immerse oneself within different avenues of creative production and mediums forces you to consider the otherwise unconsidered. It's that method of working that’s exciting and motivating to look forward to the next transition."