Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!

In the week that we welcome Marty Neumeier and Alfredo Muccino to the UK, we remember their recent event in Chile where the pair were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.

Toda marca quiere incentivar a sus consumidores a involucrarse activamente en ser “Defensores de Marca”. En el mundo altamente conectado de hoy esto es más importante que nunca. Por tal razón, nuestro amigo, Rob Fuggetta, fundó Zuberance, una empresa de marketing social que le ayuda a las marcas a crear relaciones auténticas con sus clientes y facilita ser embajador de marca. Rob Fuggetta es el CEO y Fundador de Zuberance. Se le considera la fuerza motora detrás de toda la estrategia y visión de Zuberance. Es uno de los más experimentados de Silicon Valley (20 años de trayectoria) y ha tomado roles de liderazgo en tres Start-ups, incluyendo a Genuity que se hizo público en junio del 2000. Es un ex-socio de Regis McKenna (la agencia más reconocida de marketing y comunicaciones en Silicon Valley). Desde ahí lideró los negocios globales de Apple. Hablamos con Rob de su libro, de su empresa y cómo las marcas están usando las plataformas sociales para potenciar a sus defensores.

Imagine this. You’re sitting on a sun-washed terrace with a small group of brand enthusiasts from around the world. The talk is about strategy, design, innovation, and the future of marketing. Across a green velvet expanse lies the 16th-century chateau where you’ve just spent the morning working hard on your brand. But now it’s lunchtime, and attention turns to the salade chevre chaud. The purpose statements, positioning frameworks, and launch roadmaps can wait—at least until the ile flottante.

Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!

Every brand wants to encourage their constituents to actively engage in Brand Advocacy – and in today's highly connected world, this is even more important than ever. That's why our friend, Rob Fuggetta, founded Zuberance – a social marketing company that helps brands create authentic relationships with their customers and facilitates advocacy. And now, Rob has written a book on the subject: "Brand Advocates – Turning enthusiastic customers into a powerful marketing force." This is an interesting subject, so we sat down with Rob to talk about his book, his company, and how brands are leveraging social platforms to super-charge their advocates. And, here's what he had to say!

Marty Neumeier and Alfredo Muccino were invited by the Chilean government to speak to the next generation of entrepreneurs about innovation and design. Marty delivered an inspiring talk from his new book, Metaskills, and Alfredo laid out the process of building a culture of nonstop innovation—Silicon Valley style.

As one of the international speakers at UX London, our Director of Transformation, Marty Neumeier will be flying in from the US to talk about his latest book, "Metaskills: Five Talents for the Robotic Age". There will be three days of inspiring talks and practical workshops on Product Design, Behavior Design and Design Strategy featuring 28 of the most respected professionals in the industry – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour, co-founder of SeymorPowell and Peter Melholz of GroupOn. Marty does not come visit us in London often, so this is a great opportunity to meet him in person. What’s more, we've secured a 10% discount for Liquid’s friends and clients.

From April 10 to 12, Marty Neumeier will be in London to speak at UX London 2013. The conference consists of inspiring talks and workshops on Product Design, Behavior Design and Design Strategy, and features 28 amazing speakers – including Tom Hulme of IDEO, Genevieve Bell of Intel, Richard Seymour the co-founder of SeymorPowell, Peter Melholz of GroupOn and many more. Marty Neumeier will deliver a presentation inspired by his latest book, "Metaskills: Five Talents for the Robotic Age". We hope to see you there, and to make it easier, we've secured an exclusive 10% discount for Liquid friends and clients.

We're happy to report that we survived the latest CES show. CES 2013 was supposed to be dead from the start, instead – according to the Consumer Electronics Association – it was the biggest show in its history. Over 150,000 people were in Las Vegas to see more than 20,000 new products being launched – yet, we walked away feeling a bit disappointed. How could it be? Download our report and read all about it!