Mark’s Copywriting book gets second edition
October 2, 2012 at
In 2009, Mark Shaw’s insightful book, Copywriting: Successful writing for design, advertising and marketing, was first published by Laurence King, one of the world’s leading publishers of books on the creative arts. Due to high demand, the publishers have asked Mark to update the book and include new social media elements to the guidance. Copywriting is being relaunched in October, and we’re really excited at this chance to spread the gospel on the power of great writing even further! The new edition includes large sections of new and replaced text along with new case studies, interviews and updated images to ensure that readers can effectively apply Mark’s copywriting approaches to today’s creative landscape.
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