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Steal This Idea

Brand concepts and thinking tools that will help you zag, design, and innovate.

By Marty Neumeier

Latest Idea:

The Originality Scale

In an age of nonstop innovation, companies and individuals with original ideas have a distinct ...

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Europe Blog

Latest Blog:

Alina Wheeler: Designing Brand Identity

Alina Wheeler does it again. And better than ever. The fourth edition of "Designing Brand Ident...

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Latin America Blog

Latest Blog:

¿Cuanto Vale tu Marca?

¿Puedes ponerle un valor en dólares a la marca de tu empresa? Sería inteligente intentarlo. ...

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Latest Tweets

Marty Neumeier

Jaron Lanier: The information economy we're building doesn't embrace capitalism but feudalism. http://t.co/JcvASzACrk

about 8 hours ago

Alfredo Muccino

Run away. #drawing #art by alfredomuccino #cubist #figure http://t.co/LENv53I5z5

about 3 hours ago

Dennis Hahn

We are looking for an amazing Client Director for our San Jose office. Please spread the word! http://t.co/gcblYmIO http://t.co/8SAcolDb

3 months ago

Mark Shaw

The biggest thanks to Marty Neumeier for a great talk on Wednesday at the Design Council - a great turnout and a great night - all on film!

1 months ago

Cristian Montegu

La historia y los héroes son fundamentales! http://t.co/MIZ3SK0tgU

8 days ago

    • CES 2013

      February 19, 2013 at 1:43 am

      Estamos contentos de informar que sobrevivimos al último CES show. Para el CES de este año las expectativas eran bajísimas, sin embargo – la Asociación de Electrónicos de Consumo – considera que fue el show más grande en su historia. Participaron más de 150.000 personas para ver el lanzamiento en Las Vegas de más de 20.000 nuevos productos – sin embargo, nos fuimos un poco decepcionados. ¿Porqué? ¡Descarga nuestro reporte y lee sobre ello!
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      POSTED BY: Cristian Montegu | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (2)
    • CES 2013: A branding perspective on technology’s biggest event.

      January 17, 2013 at 6:54 pm

      We're happy to report that we survived the latest CES show. CES 2013 was supposed to be dead from the start, instead – according to the Consumer Electronics Association – it was the biggest show in its history. Over 150,000 people were in Las Vegas to see more than 20,000 new products being launched – yet, we walked away feeling a bit disappointed. How could it be? Download our report and read all about it!
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,B2B,B2C,Brand Advocates,Brand Personality,Brand Positioning,Brand Research,Consumer Electronics,Environments,Events,Interactive,Retail,Technology | TAGS: branding, CES 2013, Consumer Electronics, design, exhibits, Innovation, Las Vegas, Technology| Comments (8)
    • The ZER01 Biennial 2012 exposes Silicon Valley to innovative art and performances.

      December 5, 2012 at 9:00 am

      ZER01 is an organization that explores what will be possible tomorrow by provoking new ideas, sparking experimentation and seeding creative collaboration between artists and engineers – today. And, ZER01 just happens to be next door to our offices in San Jose. As you can imagine, as soon as we were introduced to ZER01 we knew we wanted to find out more and be involved. And it has been a blast!
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,Brand Identity,Brand Personality,Environments,Events,Interactive,Technology | TAGS: Alfredo Muccino, Art, Innovation, Joel Slayton, Liquid Agency, San Jose, ZER01, ZER01 Biennial, ZER01 Garage| Comments (1)
    • Mark’s Copywriting book gets second edition

      October 2, 2012 at 5:23 pm

      In 2009, Mark Shaw’s insightful book, Copywriting: Successful writing for design, advertising and marketing, was first published by Laurence King, one of the world’s leading publishers of books on the creative arts. Due to high demand, the publishers have asked Mark to update the book and include new social media elements to the guidance. Copywriting is being relaunched in October, and we’re really excited at this chance to spread the gospel on the power of great writing even further! The new edition includes large sections of new and replaced text along with new case studies, interviews and updated images to ensure that readers can effectively apply Mark’s copywriting approaches to today’s creative landscape.
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      POSTED BY: Mark Shaw | CATEGORY: Advertising,B2B,B2C,Brand Identity,Brand Personality,Brand Positioning,Brand Strategy,Global Branding,Reading List,Social Media and Branding | TAGS: book, Copywriting, Mark Shaw| Comments (0)
    • Liquid takes Europcar’s

      September 6, 2012 at 7:52 pm

      During any economic downturn, brands have to see a really strong return on investment and make every piece of marketing count. When Europcar’s communications needed to make the biggest impact both on its website and through email campaigns, we knew we could deliver. Working together with digital media specialists, Liquid has not only delivered a great campaign, but has also produced an amazing response, up to 288% above average.
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      POSTED BY: Liquid Agency | CATEGORY: Advertising,B2C,Brand Strategy,Brands & Blogs,Success Stories | TAGS: Copywriting, email marketing, Europe, return on investment| Comments (3)
    • Liquid takes Europcar’s

      September 5, 2012 at 9:05 pm

      During any economic downturn, brands have to see a really strong return on investment and make every piece of marketing count. When Europcar’s communications needed to make the biggest impact both on its website and through email campaigns, we knew we could deliver. Working together with digital media specialists, Liquid has not only delivered a great campaign, but has also produced an amazing response, up to 288% above average.
      0 Tweets 0 Likes
      0 Comments
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      POSTED BY: Mark Shaw | CATEGORY: Advertising,B2C,Brand Strategy,Success Stories | TAGS: Copywriting, email marketing, Europe, return on investment| Comments (0)
    • Pulkovo Airport wins award with the help of Liquid’s creative

      July 24, 2012 at 8:54 pm

      It is clear to everyone in Liquid that there are no geographical boundaries to the brand thinking that we have developed, and we’re also finding there are very few cultural boundaries to great branding and design. Liquid Europe has recently helped its client Pulkovo Airport to win the European heat of this year’s CIS Routes Airport Marketing Awards.
      0 Tweets 0 Likes
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      POSTED BY: Mark Shaw | CATEGORY: Advertising,Brand Personality,Brand Positioning,Events,Illustration,Success Stories,Uncategorized | TAGS: awards, Europe, Russia, Social Media and Branding| Comments (0)
    • Mark Shaw’s bestselling copywriting textbook hits china

      June 14, 2012 at 9:11 pm

      Besides being the President of Liquid Europe, Mark Shaw is a best selling author whose book 'Copywriting: Successful writing for design, advertising and marketing' has become a valuable reference tool for students and professionals alike. Mark's book is so popular that it has been recently translated in Chinese and is now being distributed in major bookstores across China.
      0 Tweets 0 Likes
      1 Comment
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      POSTED BY: Mark Shaw | CATEGORY: Advertising,Brand Identity,Brand Positioning,Brands in general,Global Branding,Reading List,Uncategorized | Comments (1)
    • Mark Shaw’s bestselling copywriting textbook hits china

      June 14, 2012 at 5:05 pm

      Besides being the President of Liquid Europe, Mark Shaw is a best selling author whose book 'Copywriting: Successful writing for design, advertising and marketing' has become a valuable reference tool for students and professionals alike. Mark's book is so popular that it has been recently translated in Chinese and is now being distributed in major bookstores across China.
      0 Tweets 0 Likes
      1 Comment
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      POSTED BY: Alfredo Muccino | CATEGORY: Advertising,B2C,Reading List | Comments (1)
    • Liquid Agency’s Portland office had good reason to celebrate at the 2011 Rosey Award ceremony.

      January 30, 2012 at 11:19 pm

      Every year the advertising and design agencies in Portland, Oregon get together to acknowledge and celebrate the best work completed over the previous twelve months. The Rosey Awards are a big deal in Portland, where the folks in the creative community are as talented as they are eclectic. This year was the first time that Liquid participated in the competition, and we are happy to announce that at the end of the night we walked home proudly, and happy to have received a Rosey Award for Best Packaging.
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      POSTED BY: Alfredo Muccino | CATEGORY: Advertising,Brand Personality,Packaging | Comments (0)
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Spotlight

Discover your personal “talent” with this online quiz by Marty Neumeier.

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Metaskills: The new book by Marty Neumeier.

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      Run away. #drawing #art by @alfredomuccino #cubist #figure

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      Dreaming in blue. #drawing #art #sketch #sketchbook #alfredomuccino #figurative

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      So happy. #skull #mexican #culture #icon #graphic

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      Postcard promoting an art show with @jswanbeck at #sjinstituteofcontemporaryart #art #painting We need to do this again!

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      This rubber stamp set was given to me 20YRS ago. Still love it. #typography #fun

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      Oh, boy! The old college days. :) #throwbackthursdays #hipster #alfredomuccino #vintage

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      Morning #drawing by @alfredomuccino inspired by #Picasso #art #sketch #inspiration

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      Go #Sharks t-shirt for #hockey fans in #sanjose #design #branding #brandidentity

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      Nice #logo #design for @SightGlass #typography #branding #brandidentity

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      Here's what we ask ourselves and our clients @liquidagency #siliconvalleythinking #branding