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Business Resolutions

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Business Resolutions
by Marty Neumeier, author of The Designful Company

If you’re just hoping to “get through” this year’s financial crisis, you may be missing the bigger picture. The financial crisis is merely the final score of a game we’ve been playing for over a century—it’s called Free-market Capitalism. The game is officially over, and a new game is beginning.

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What’s the new game? There’s no name for it yet, but we’ve been describing the rules in our books and blasts for more than five years. It’s a game that rewards radical differentiation, that requires creative collaboration, and that results in nonstop innovation. Winners will be those who can think and act in new ways to create sustainable value for broad groups of people.

Here are ten New Year’s resolutions, linked to our previous Steal This Idea e-mail blasts.

Business Resolutions for 2009

2008 Problem
2009 Resolution
Overcoming reduced budgets
Protecting profit margins
Safely extending brands
Repositioning the company
Fostering broad-based loyalty
Finding profitable new markets
Predicting returns on innovation
Increasing brand efficiency
Collaborating across silos
Communicating our value
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