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Posts by Alfredo:

Liquid Agency helps develop and launch the latest Olive product.

23 Dec 2010 in Brand Identity, Brands in general

Liquid helps launch Comcast’s new social media venture:Tunerfish

25 Nov 2010 in Brand Identity, Brand Personality, Brands in general, Emotional Branding

Turning customers into brand advocates: What’s the secret?

11 Sep 2010 in B2C, Brand Differentiation, Brand Equity, Brand Identity, Brand Management, Brand Naming, Brand Personality, Brand Positioning, Brand Promise, Brand Relevance, Brand Strategy, Brands in general, Competitive Advantage, Emotional Branding, Environments, Global Branding

Alfredo is invited to Colombia for World Graphics Day 2010.

23 Apr 2010 in Events

Product design by Liquid debuts at 2010 HouseWares Show.

05 Apr 2010 in B2C, Brand Differentiation, Brand Identity, Brands in general, Packaging

I suggest you read: “Designers don’t read”

09 Nov 2009 in Brands in general, Reading List

Liquid Agency CCO writes about the London brand.

16 Jul 2009 in Brand Differentiation, Brand Management, Brand Relevance, Brand Strategy, Brands in general, Global Branding

Liquid is included in new “Copywriting” book by Mark Shaw.

04 May 2009 in Brands in general

Alfredo Muccino to speak at GlobalShop09.

17 Mar 2009 in B2C, Brand Differentiation, Brands in general, Competitive Advantage, Digital Branding, Technology

Take a look at which brands stood out at CES 2009!

04 Feb 2009 in Brands in general

Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We’d love to hear your thoughts.

LATEST IDEA

OTHER IDEAS
+

  • Organic Drivetrain
  • Ladder of Design Leverage
  • Knowing. Making. Doing.
  • Steal This Idea: Culture Quiz
  • The Innovation Funnel
  • Business Resolutions
  • Brand Thinking
  • B2B Branding
  • In-house Design, Pt 2
  • In-house Design, Pt 1
  • Brand Collaboration
  • The 6 Naming Styles
  • Brand Positioning
  • Brand Messaging
  • Invisible Branding
  • Great Zags of History
  • Brand Extension
  • Scissors, Paper, Rock
  • 7 Books To Zag By
  • Brand Illustrated
  • What’s Your Brand Worth?
  • Your Brand Ecosystem
  • The Good and Different Chart
  • The Superpower of Trends
  • Design Matters Interview
Steal This Idea
This article about innovation compares Google to Apple and proposes that innovation is a lot like jazz: http://t.co/NpY6XOuG
about 18 hours ago
Courtesy of Affinia hotels, how NOT to do social marketing: Offer a bottle of wine in exchange for for a tweet.
20 days ago
My friend, THE UNRELIABLE NOVELIST: http://t.co/K782CObw
7 days ago

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