Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • December 7, 2011 at 3:34 am

      Liquid was started in Silicon Valley, where we’ve had the opportunity to work with some of the most innovative companies in the world. From this experience we’ve developed fresh new methodologies that allow us to transform brands from the inside out, and now that we have an office in the UK, we’re able to deliver highly effective branding programs to amazing clients all over Europe.
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      POSTED BY: Mark | CATEGORY: Uncategorized | Comments (0)

    • December 1, 2011 at 6:40 pm

      La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy contentos de haber sido HOMENAJEADOS EN 4 CATEGORÍAS además de una nominación. La premiación se realizó en el GAM en un acto solemne en el cual se expusieron audovisualmente los productos seleccionados y el ganador de cada categoría.
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      POSTED BY: Cristian Montegu | CATEGORY: Uncategorized | Comments (0)

    • December 1, 2011 at 5:55 pm

      Besides being the Chief Creative Officer at Liquid, Alfredo Muccino is the Brand Architect for Slice - a small company making innovative products that cut, trim, chop and slice. Under Alfredo's direction, Slice has been working with star designers like Karim Rashid, Michael Graves and Yves Behar to develop new products that  bring a sense of delight to everyday tasks. The box cutter featured in FastCompany was designed by Alfredo Muccino and Scot Herbst, and has been praised as one of the most innovative products in its category – bringing a new level of style and safety to the industry.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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