Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • November 23, 2011 at 6:39 pm

      Ya es oficial la fusión de Magia con Liquid Agency, la oficina de Branding más importante de Silycon Valley. Entre el 14 y el 18 de Noviembre recibimos la visita de nuestros socios de USA: Marty Neumeier y Alfredo Muccino. Junto a ellos vivimos días intensos... los invitamos a ver un resumen de lo que fue esta semana!
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      POSTED BY: Cristian Montegu | CATEGORY: Uncategorized | Comments (0)

    • November 23, 2011 at 4:55 pm

      Liquid Agency is proud to announce that we've opened our first office in Latin America. Based in Santiago de Chile, and operating under the name of MagiaLiquid, we are ready to export Silicon Valley innovation and support clients who have branding and marketing needs in the entire Latin American region.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general,Events | Comments (0)

    • November 16, 2011 at 6:38 pm

      Diseñamos el Primer Taller Nacional de Innovación y Emprendimiento dictado en Chile. Durante 2 días más de 2000 personas trabajaron sobre el Canvas Bussiness Model para desarrollar modelos de negocios sustentables, participaron en workshops, talleres y charlas TED X, dictadas en streaming por speackers internacionales, destacados en innovación y emprendimiento a nivel mundial.
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      POSTED BY: Cristian Montegu | CATEGORY: Uncategorized | Comments (0)

    • November 8, 2011 at 6:39 pm

      El pasado martes 15 quisimos celebrar de manera especial la fusión de Magia con Liquid Agency, la oficina de Branding más importante de Silicon Valley, formando MagiaLiquid Latam, una agencia de Brand Marketing enfocada en la transformación. Para la ocasión recibimos la visita de nuestros socios norteamericanos quienes compartieron este momento inolvidable junto a nuestros clientes.
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      POSTED BY: Cristian Montegu | CATEGORY: Uncategorized | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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