Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Strategic Pyramid

What’s the difference between a mission and a vision? How’s a purpose different from a goal? Does the corporate mission last forever, or does it change over time? If you’re confused about any or all of these, it’s not your fault. For two decades, ...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • October 30, 2011 at 6:46 pm

      Liquid recently designed the brand identity for Hextec Inc., an innovative hand and power tool company with headquarters in Shanghai. The first set of products includes the Hextec Stealth screwdrivers, featuring a patented dynamic quick-release bit changing mechanism and will be available at retail in North America with The Home Depot beginning in Spring of 2012.
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      POSTED BY: Alfredo Muccino | CATEGORY: Uncategorized | Comments (0)
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Spotlight

Alfredo Muccino speaks at TEDx Patagonia.

During the Conference on Enterpreneurship in Santiago Chile, Alfredo Muccino had the opportunity to deliver a talk at TEDxPatagonia.

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Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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