The Rickshaw Run 2011: The adventure of a lifetime.

June 15, 2011 at 10:45 pm

Alfredo Muccino just returned from driving a rickshaw across the entire country of India, risking life and limb in a race called The Rickshaw Run. Why did Liquid sponsor such a crazy idea? To raise money for charity and to support the idea that life should be an amazing adventure.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

Tornadoes and golf-ball sized hail did not stop Alfredo Muccino from delivering his presentation about the latest trends in design at POPAI’s Design Trends Conference in Dallas.

June 14, 2011 at 4:56 pm

According to Alfredo Muccino, relevant design is influenced by cultural values and takes into account emotional as well as intellectual factors. Alfredo was invited to speak in Dallas at the Design Trends Conference sponsored by POPAI. The Global Association for Marketing at Retail where he shared his insights about new directions in design and how this is affecting the retail experience.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

A conference about the real value of design.

June 6, 2011 at 2:06 pm

The Design Management Institute's European conference "The Value of Design" took place in Amsterdam and it featured Liquid's Director of Transformation, Marty Neumeier as one of the keynote speakers. The conference stressed the importance of design as a valuable business tool and the need to elevate its role in the corporate structure.

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POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

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