Liquid Brand Exchange

Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Alfredo Muccino interviewed by Content.

May 27, 2011 at 2:56 pm
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Content Magazine is a new bi-monthly magazine showcasing the many talented folks who contribute to the vibrant cultural community of San Jose, and one of the first people to be featured is our very own Alfredo Muccino, the Chief Creative Officer and Co-Founder of Liquid Agency.
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POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | TAGS: Alfredo Muccino, Artists and designers San Jose, Content Magazine, Daniel Garcia, Design community Silicon Valley, life and culture, Liquid Brand Agency, San Jose art| Comments (0)
Want to become an amazing brand? Build a culture of innovation.

May 25, 2011 at 11:20 am
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Companies like Zappos and Apple are well known for being innovative. Employees at these companies are passionate about their jobs, committed to their brands...and ultimately help churn out one innovative product or service after another. Coincidence? Perhaps not. Actually, the importance of building a vibrant corporate culture is quickly becoming a hot topic in boardrooms all over the country...even all over the globe. Business leaders are realizing that people make the difference in their ability to be competitive and innovative. But how does this happen? How do you mobilize an entire organization to make powerful innovation-inspiring business decisions quarter after quarter? Make it your culture. Culture change isn’t easy, but the enormous return on making an investment in it is no less than shocking. Join the discussion on June 8 and learn why culture is the best tool for creating value.
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POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (0)
A summary of findings from the Liquid Brand Summit 2011

May 5, 2011 at 8:17 am
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Yes it's finally here, the Best Practices Report from this year's Liquid Brand Summit, held in March at the Four Seasons Hotel in Palo Alto.
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POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | TAGS: brand marketing, Liquid Brand Sumit 2011 Best Practices Report, Liquid Brand Summit Best Practices| Comments (0)

Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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Liquid Agency

Brand Marketing

A blog dedicated to ideas, news, and issues about Liquid Agency, brands and branding.

Steal This Idea

By Marty Neumeier

Latest Idea:

The Design Well

Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

Alfredo Muccino interviewed by Content.

Want to become an amazing brand? Build a culture of innovation.

A summary of findings from the Liquid Brand Summit 2011

Spotlight

Nike: The Advantage Within.

Design takes center stage in Chile.

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Marty Neumeier

Alfredo Muccino

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