Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • April 26, 2011 at 1:32 pm

      The growth of the social web has meant one thing to a lot of people: information overload. So much so that folks are regularly sharing content without consuming it — we’ve all been guilty of this at one time or another. You get a headlined Tweet or Facebook post from a particular writer or brand X and you pass it along, never bothering to click through and actually read or view the content.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Advocates,Brand Management,Brand Strategy,Brands in general,Digital Branding,Social Media and Branding | TAGS: , , , , , , | Comments (1)

    • April 24, 2011 at 10:17 pm

      Branding isn’t something you do once and forget about. Companies that truly transform their brand do it from the inside out . . . in an ongoing process that drives authentic and continuous change. By embracing change, brands are able to create a culture of innovation — and innovation, after all, is key to sustainable success.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | TAGS: , , , , | Comments (0)

    • April 13, 2011 at 2:35 pm

      Building Brand Culture. Part of a series of Best Practices from the Liquid Brand Summit 2011. This article captures the findings from a session about Brand Culture facilitated by Robert Richman from Zappos Insights at the Liquid Brand Summit 2011. The Brand Summit brought together more than 100 professionals to discuss the latest ideas about branding and marketing. More articles will follow.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brands & Blogs,Brands in general | Comments (0)

    • April 5, 2011 at 6:41 pm

      Spring has sprung and so have we . . . if you haven’t heard, 2011 is shaping up to be quite a banner year for Liquid. Not only are we celebrating our 10–year anniversary, we also recently announced the opening of our first European office and we’ve been honored with dozens of design awards in the first three months of the year, including a much coveted “red dot” Product Design Award and a REBRAND 100 Global Award of Distinction. You can read about those in recent blog posts we’ve published.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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