Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • January 14, 2011 at 6:35 pm

      When and how do you start a revitalization effort? Strong, established brands can lose vitality because of a lot of different reasons: Shifts in the corporate structure and/or ownership can be distracting; Audiences and their habits can change making it challenging to remain relevant; Products and services can become obsolete or tarnished over time; The competitive landscape can become more challenging...etc. Brands that were once popular can slide into obscurity, and their value seriously diminish.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brand Positioning,Brand Relevance,Brands & Blogs,Brands in general,Liquid Brand Summit | Comments (1)

    • January 13, 2011 at 3:02 pm

      Over the last ten years we’ve been lucky enough to win our share of awards. We’ve received awards for brand identity projects, website design, product design, packaging systems, and all sorts of other communications materials. However, this is the first time we’ve been honored with an award for contributing to the beautification of a city...and we’re very excited about it.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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