Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • December 23, 2010 at 2:56 pm

      Liquid works on Olive's new HD music server. Olive Media recently announced the release of their latest and most advanced HD Music Server, the O6HD. This amazing new product has been specifically designed for audiophiles. The new O6HD delivers the best quality sound of any system that Olive has ever made, while also offering wireless connectivity, storage for up to 20,000 high resolution tracks, an extremely easy to use interface, and a 10 inch color touch screen.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brands in general | Comments (0)

    • Organic Drivetrain

      December 1, 2010 at 5:29 pm

      In a survey by Liquid Agency (formerly Neutron) and Stanford University, 1500 business leaders were asked to rank their top ten biggest problems. Their number-one problem? “Balancing long-term goals with short-term demands.” In large corporations, the phrase “short-term demands” is code for “shareholder demands.”
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      POSTED BY: Marty | CATEGORY: Brand Management,Brand Personality,Brand Relevance,Brands & Blogs,Brands in general,Steal this Idea | Comments (2)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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