New brand identity for Tunerfish has lots of personality! According to John McCrea, General Manager of Tunerfish, the company “lives at the intersection of social and TV”. Tunerfish is a new social media application that lets users share what they’re watching on TV so that people can discover new shows and see what’s popular with their friends....while earning rewards for being active. The site is still on its “beta” phase, but we love it already...and you will too. Be sure to download the iPhone app...and get ready to get hooked!

Sometimes celebrity partnerships work out very well. And sometimes they can be a disaster. For example, In 2004 Glaceau VitaminWater recruited the rapper 50 Cent to help promote the brand. He created his own VitaminWater flavor and sales of the brand skyrocketed among young consumers. Nike's relationship with Michael Jordan is the stuff of legend. And Priceline has done well with William Shatner for over a decade; and lately Dr. Dre is using his own brand to help promote HP's Envy notebooks. These partnerships have worked out very well.