Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

+ Read More+ See Other Ideas

Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

+ Read More+ See more postings

    • October 27, 2010 at 9:09 pm

      The latest Silicon Valley Brand Forum was hosted by Symantec at their beautiful Executive Briefing Center in Mountain View. The event addressed questions such as: Should Silicon Valley companies try to adopt the techniques used by consumer brands? What can tech marketers learn from companies like P&G and RJ Reynolds to make our own brand management more effective? What strategies are transferable and which aren't?
      + Read More
      POSTED BY: Alfredo Muccino | CATEGORY: B2B,Brand Relevance,Brands in general,Events | Comments (1)

    • October 22, 2010 at 5:19 pm

      Eric Ruffing and Dave Parmley, our friends from the 13TH FLOOR, recently released a new book titled “Alternative ABCs” published by AMMO books. Designed for kids, but equally appreciated by people of all ages as well as fans of design, "Alternative ABCs" redefines the traditional ABC board books through colorful graphics inspired by street, surf, skate, and music subcultures.
      + Read More
      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general,Illustration,Lettering | Comments (0)

    • October 6, 2010 at 10:35 am

      The 2010 CEO Summit organized by Better by Design, will explore how design integration is being used by successful companies worldwide and discuss how to apply the principles of design integration. Design integrated companies are very different structured from other businesses. They create much more appealing products and services, their culture is much more dynamic and their process of creation is fundamentally different then the typical approach. In these fast shifting highly competitive markets, design integration offers the only way to WOW customers, create additional value, radically differentiate from your competition and create new markets.
      + Read More
      POSTED BY: Alfredo Muccino | CATEGORY: Brands & Blogs,Brands in general | Comments (0)

    • October 1, 2010 at 11:45 am

      Last week a few of us went to Las Vegas to attend Brand ManageCamp, where Marty Neumeier, our Director of Transformation was one of the featured speakers. The event was very well attended, with over 300 branding professionals who came from cities across the country – and also quite a few from outside the US (We met one attendee that flew in all the way from Qatar!). I wanted to compliment Len Herstein for putting together an extremely well organized, inspirational and very successful event. The line up of speakers was outstanding and the topics extremely relevant. It was a pleasure being there as an attendee – and Marty was also very pleased in terms of his experience as a presenter.
      + Read More
      POSTED BY: Alfredo Muccino | CATEGORY: Brand Management,Brand Personality,Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (1)
    Page 1 of 1

Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

+ Read More

Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

+ Read More

Search this site

+ Archives
+ Categories
+ Liquid Links
+ Downloads