Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • Ladder of Design Leverage

      September 29, 2010 at 2:15 pm

      Design—and design thinking—are powerful processes that are now getting more traction in management circles. While it’s well understood that design can be used to improve products and communications, it’s less understood that it can be used to craft services, customer experiences, internal processes, organizational structures, strategic decisions, and business models.
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      POSTED BY: Marty | CATEGORY: Steal this Idea | Comments (3)

    • September 28, 2010 at 4:48 pm

      The new Liquid offices in Portland rock! The party to unveil Liquid’s new digs in Portland was a raging success. Around 200 people showed up to help christen our newly remodeled space. We had colorful mix in attendance, including loads of our favorite clients and a healthy dose of local partners, collaborators, friends, and family.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

    • September 11, 2010 at 2:01 pm

      Some brands create such strong customer communities that they are practically cults. Apple, the Grateful Dead, and Harley Davidson are a few good examples. The customers for these brands become part of a tribe - with its own culture and sense of belonging. The brands that succeed in creating such a strong connection among its customers and employees benefit from exceptionally high levels of loyalty, to the extent their customers rarely practice brand-switching – instead, they actually promote the brand actively – and often try to convert others into becoming "brand believers".
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      POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Differentiation,Brand Equity,Brand Identity,Brand Management,Brand Naming,Brand Personality,Brand Positioning,Brand Promise,Brand Relevance,Brand Strategy,Brands in general,Competitive Advantage,Emotional Branding,Environments,Global Branding | Comments (12)

    • September 2, 2010 at 1:44 pm

      The walls came down and the gloves went on to jump start a new look for the San Jose Liquid Agency office. After occupying the large building that spans between South Market Street and First, it was time for us to make it our own, in true Liquid fashion.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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