Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • August 19, 2010 at 11:52 am

      Going into it's 6th year, dConstruct 2010 invites and brings together leading industry figures to explore the power of design thinking. Held this year on September 3 in Brighton, England, dConstruct is the affordable one day conference for those designing and building web applications.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Personality,Brand Relevance,Brand Strategy,Brands & Blogs,Brands in general | Comments (0)

    • August 10, 2010 at 5:02 pm

      Brand ManageCamp 2010 is an intensive two-day conference that features the most engaging and dynamic speakers in branding. This year, Marty Neumeier, Director of Transformation at Liquid Agency has been selected along with twelve peers to speak at this renowned event in Las Vegas, September 21-22.
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      POSTED BY: Alfredo Muccino | CATEGORY: B2B,B2C,Brand Extension,Brand Management,Brand Personality,Brand Relevance,Brands & Blogs,Brands in general,Events | Comments (0)

    • August 3, 2010 at 9:51 am

      We are proud to announce that Marty Neumeier's Innovation Workshop won awards in two categories at this year’s Telly Awards. The Telly Awards receives more than 13,000 entries from all fifty states and five continents. Each year the Telly Awards honors the best television programs and commercials, as well as the finest video and film productions for broadcast, along with work created for the Web. Innovation Workshop is a 45-minute tutorial that helps individuals and teams to transform their company into a powerhouse of nonstop innovation.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Relevance,Brands in general | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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