Archive for July, 2010
Liquid launches the Hitachi LifeStudio brand.
Hitachi hires Liquid to develop launch campaign for new brand.
Hitachi LifeStudio is a new brand of hard drive products that takes simple storage and backup to a whole other level. When Hitachi started looking for an agency to help them launch the new brand, they selected Liquid because of our experience with technology brands and retail. Working on the LifeStudio launch has been fun because the products are truly unique. LifeStudio is much more than an ordinary drive – the products include software designed to help users manage their “digital mess” through an innovative interface that enables people to find, organize, and share photos, movies, music and files like never before. This is a total breakthrough for this category…as no other drive offers this type of user experience.
From messaging to merchandising, we delivered a complete launch campaign.
Liquid worked closely with the Hitachi marketing team to collaboratively develop all of the materials needed for the launch. We started by crafting a new messaging platform, then we developed product videos and marketing collateral, and lastly we designed a modular merchandising solution that includes inline, end caps, and stand alone kiosks for retailers nationwide. We worked with Rapid Displays to quickly execute prototypes, work out details and to build the units that would end up in the retail stores.
LifeStudio is truly an amazing series of products.
Hitachi has practically re-invented the category, and built tons of innovations into the LifeStudio series of products. As is typical with most new products, there are a few areas for improvement, as pointed out by Walter Mossberg in his recent review on the Wall Street Journal: “I can recommend the LifeStudio drives for local and online backup, if Hitachi follows through and fixes the “read-only” bug I encountered…” According to Hitachi the company is addressing all of the issues and it is committed to delivering a great user experience. LifeStudio has also been reviewed by CNET, and CoolestGadgets, among others.
Want to get one of your own?
The new line of products are currently available at Office Max, Fry’s Electronics, Micro Center, and can also be purchased online at Amazon, BestBuy, and Newegg.
The 2011 REBRAND 100® Global Awards.
Marty Neumeier, Director of Transformation at Liquid Agency has been invited by REBRAND to be one of ten jurors selected every year for the annual REBRAND 100 Global Awards.
REBRAND is the first, and only expert-led, global resource for case studies and programs focused on effective brand transformations. It has been featured in The Wall Street Journal, CNNMoney, FastCompany, Yahoo! Finance, other publications and various media.
The REBRAND 100® Global Awards is the highest recognition for excellence in brand repositioning – and the first and only competition of its kind. Businesses, brand strategists, and various organizations have come to value knowing they are among the best in the world when it comes to effectively meeting strategic goals and building loyalty and strong connections with their targets.
Global organizations, Fortune 50 corporations, small businesses, accomplished entrepreneurs, respected nonprofit organizations, cities, and renowned universities from around the world are regularly represented in the REBRAND 100 Global Awards. Past winners have been based in Brazil, Canada, China, India, Italy, Lebanon, Romania, Australia, and the United Kingdom, in addition to the US.
Once a year, an esteemed panel of international design and business leaders is selected to jury the competition, with the ultimate goal of showcasing the most effective brand transformations to the world via RERAND.com and credible broadcast media. “I’m thrilled to be a part of this competition,” said Marty Neumeier. “Branding and design has been my passion for so many years, and to be selected as a juror along with nine other peers from around the world is really a honor for me.”
See this year’s juror panel at: www.rebrand.com
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