Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • April 23, 2010 at 10:23 am

      Alfredo Muccino, Chief Creative Officer of Liquid Agency, has been invited by the Pontificia Universidad Javeriana, a university in Cali, Colombia to participate in their celebration of World Graphics Day.
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      POSTED BY: Alfredo Muccino | CATEGORY: Events | Comments (0)

    • April 12, 2010 at 10:42 am

      Two of Liquid Agency's packaging projects were recognized for their outstanding design by the Graphic Design USA through their annual American Package Design Awards competition.Liquid Agency received an award for the packaging system the company designed for Eton Corporation, which included packaging for the Eton brand, the American Red Cross brand, and the Grundig brand. Based in Palo Alto, Eton Corporation is globally recognized famous for its award-winning line of shortwave and emergency crank radios. Most of its radios are either hand or solar powered.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

    • April 9, 2010 at 4:07 pm

      Attended by over 1,000 people, the PINC Show is the event of the year for printers, creative professionals, marketers, and web designers in Northern California. The PINC Show speaks to how, why, and what’s new. The day-long event features a trade exhibition showcasing the latest professional software, technologies, and trends as well as a series of cutting-edge seminars.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

    • April 5, 2010 at 12:09 pm

      In March, I attended the HouseWares Show in Chicago along with our our client, Slice, who was debuting a new logo, new booth, and a whole bunch of new products – including a new box cutter I co-designed with Scot Herbst. In terms of product design, this is a first for Liquid, and it was a very exciting event.
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      POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Differentiation,Brand Identity,Brands in general,Packaging | Comments (0)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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