Below is an article written by Alfredo Muccino for CorpComms Magazine - the only monthly magazine targeted at the in-house communicator. The magazine offers advice and informative articles on a range of topical subjects, such as social and digital media, internal communications, sponsorship and CSR. Based in London and published by Hardy Media, the publication is edited by Helen Dunne, who contacted Liquid to get our thoughts on the London brand, since Boris Johnson, London’s mayor recently announced that he wanted to re-brand the city.