Steal This Idea

This section features brand concepts and thinking tools that will help you zag, design, and innovate your way to the next business frontier. Take a look, and feel free to comment. We'd love to hear your thoughts.

By Marty Neumeier

Latest Idea:

The Design Well

When you apply the design process both deeply and broadly, you can create rich brand experiences that turn customers into believers. The trick is to do what Shakespeare did in creating his plays. By designing entertainment products that worked on multiple...

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Latin America Blog

Latest Blog:

Premio Chile Diseño 2011

La semana pasada se dieron a conocer los resultados de la cuarta versión del Premio ChileDiseño, cuyo galardón se ha convertido en la máxima distinción nacional otorgada a la Industria del Diseño en todas sus especialidades. Como oficina estamos muy...

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    • March 30, 2009 at 5:19 pm

      Between March 23rd and 25th, Las Vegas became the destination of choice for the most influential retail marketing people in the world, as they gathered for GlobalShop, the industry’s biggest expo and conference. GlobalShop is where retailers and brand managers go to find retail design, in-store marketing, and technology solutions – and it is where Alfredo Muccino, the Chief Creative Officer of Liquid Agency delivered a timely presentation addressing how brands can leverage technology to stimulate sales at retail.
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      POSTED BY: Alfredo Muccino | CATEGORY: Brands in general | Comments (0)

    • March 17, 2009 at 10:13 pm

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      POSTED BY: Alfredo Muccino | CATEGORY: B2C,Brand Differentiation,Brands in general,Competitive Advantage,Digital Branding,Technology | Comments (0)

    • March 2, 2009 at 12:51 pm

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      POSTED BY: Alfredo Muccino | CATEGORY: Brand Identity,Brands in general | Comments (2)
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Spotlight

Nike: The Advantage Within.

Nike Global PR asked us to develop launch materials to promote the release of the Nike 2011 Hyperfuse and Hyperdunk, and provide the media with the intangible insights into how premier athletes take their game to the highest level. What truly gives these players a competitive advantage? We delivered a custom physical kit as well as an extensible microsite.

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Design takes center stage in Chile.

Chile Design Week is an annual week-long event taking place in Santiago, Chile’s vibrant capital. Attended by marketers and designers from all over the country, Chile Design Week features: A series of seminars and presentations about design trends and best practices; a tour of retailers focusing on design items; and a national design competition that culminates into a lively awards ceremony. We were honored that the Liquid office in Santiago was selected to create the brand identity for this very important event.

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