Professional Bio:
With a career spanning almost 30 years in the industry, Mike's creative experience in brand, design and advertising brings unique and truly inspiring expertise to Liquid Europe. Having developing his career working for two of the world's largest advertising agency groups and running his own successful brand agency, Mike brings disciplined strategic thinking and results-driven creative development to Liquid Europe's services portfolio.

During his time with FCB and Publicis Mike worked as a creative director leading multi-disciplined teams on brand and advertising assignments for companies such as Avia, British Gas, Courtaulds, Diamondback, Intercontinental Hotels, Raleigh Cycles, Sears, Van Heusen and The Welsh Development Agency. Starting his own agency with other colleagues in the 1990s he developed the business to provide a fully integrated agency service embracing advertising, online communications, corporate identity and branding for mainstream UK clients. These clients included BMI, Boots, Experian, Kappa, Raleigh Cycles and numerous arts, culture and tourism campaigns. In addition Mike's studio gained a significant reputation for high profile branding and identity work with many UK Government Offices and public sector initiatives.

Mike's understanding of media channels, traditional and new, ensures effective delivery on every front, while his disciplined approach to marketing and communications provides unexpected and effective creative solutions for our clients.