Just before CES 2009, Eton asked us to help them fine tune their brand, in time for the show. We accepted the challenge and worked with a small, yet very talented team at Eton to completely restructure the brand architecture, clarify their messaging, and evolve their visual style. By the time Eton went to CES they were able to showcase new packaging, new merchandising, new channel marketing tools, and a completely revitalized brand.

adidas has partnered with Dale Earnhardt Jr. to create a new line of clothing featuring the Clima Cool brand, and asked Liquid Agency to create a campaign to promote the partnership. Liquid developed an online branded experience that includes a website, a downloadable widget, a series of exclusive videos, and a set of email blasts to keep the fans excited and put both brands on the fast track to success.

Plastic Jungle is poised to take advantage of the growing giftcard marketplace with a site where people can buy, sell or trade giftcards. After all, how many do you have stashed away in your drawers that will never be used? The idea is great, but the brand execution was not. Realizing that they could improve their image and prospects for success, Plastic Jungle hired Liquid to develop a Brand Platform, a new Brand Identity, and a new Website. Now, they no longer look like a children’s game site, and they’re ready for the big time.

The retail launch of the SuperStar shoe for adidas was a big job. Well...just look at the size of those shoes! Seriously, the project was significant and it involved a photoshoot in Los Angeles with the artists that decorated the giant shoes as well as the design of merchandising materials for stores all across the country. 

The Printing Industries of Northern California asked us to design the marketing materials for its biggest annual event, the PINC show - which is attended by over 1,000 professionals from the printing, paper and marketing industries. The theme was the ‘60s and we found our inspiration in the Summer of Love in San Francisco.